Christmasworld / MESSE FRANKFURT / LEADING INTERNATIONAL TRADE FAIR / multi-phase communication concept / ANNUAL THEME / storytelling / DIALOGUE / PRINT ADVERTISING / OOH / since 2015 / GERMAN BRAND AWARD WINNER 2024

Development and execution of an integrated, multi-phase communication concept, connecting all digital and physical measures for exhibitors and trade visitors through a cohesive year-long storytelling approach.

How do you reinvent Christmasworld’s core idea – “The Story

of Wow” – year after year? Always surprising, always outstanding, and doing so since 2015.

Radiance
CONCEPTION
Storytelling
Experience
Business to Business

Storytelling, key visual, claim, dialogue and advertising campaigns, microsite, publications, on-site measures and social media work together as a modular system. The campaign is recognised with the German
Brand Award 2024 in two categories.


Part of NORDISK Brand Communications
Communication Strategy · Campaign Development · Content Marketing · 360° Brand Communication